Jonathan O'Neill

Software Developer / Architect

215 words

Samsung have launched their new mobile platform for apps development called bada. To promote the new platform they are running developer days throughout the world, including one in Dublin yesterday. The first Samsung phone to ship with the bada platform will be the Wave S8500 in June. Samsung sold 227 million phones in 2009 making them no. 2 in the global market with 20.1% market share (26% in Ireland).

Some of the highlights of their strategy are:

  • Multi platform strategy Android, bada, Windows Mobile etc.
  • In 2010 devices will be 40% Android and 40% Bada
  • 100 operators in 50 countries in 2010
  • Target the largely untapped sub-€200 smart-phone market aimed at prepay mobile users

Some Irish specific info:

  • The Wave phone will be released in Ireland in June on all operators
  • The free app store will be available in June with the pay store to follow

Samsung have build a full end-to-end ecosystem for apps.

For those interested in developing for the platform. There are tutorials an SDK and tools available from developer.bada.com. The developer tools are based on Eclipse and C++.

Samsung are also running a Developer Challenge competition with a prize fund of $2,700,000 consisting of 300 prizes up to $300,000.

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